Incentive misalignment

A common thread amongst bad outcomes is that what is good for a decision making party making the decision based on the rules and the rewards awarded by the system is bad for society and the greater good.

Rather than blaming individuals who are behaving logically given their incentives, the real lever for change is redesigning the rules of the system so that:

What is profitable or rewarding for the individual also benefits the collective.

on the other hand for health insurance companies, their goal is to keep their customers healthy